WINTER REDEFINED: MUSINSA STANDARD UNVEILS FW25 WITH LEE DO-HYUN In a season where minimalism speaks loudest, Musinsa Standard reintroduces winterwear with a quietly confident edge. The FW25 collection is a study in clean silhouettes, tonal discipline, and texture — each look crafted to balance function with elegance. This year, the message deepens with the arrival of Lee Do-hyun as the brand’s official ambassador. Known for his layered performances and magnetic on-screen presence, the actor brings a new sense of stillness and substance to the collection. His campaign, lensed in sharp monochrome and industrial tones, feels both timeless and timely. Wool, leather, and technical down find balance in a palette of charcoal, ash, ivory, and ink. Outerwear — from voluminous puffers to tailored coats — anchors the line, offering structure without stiffness. Paired with wide-leg trousers, cropped jackets, and tonal knits, the collection feels both grounded and global. Hero: ldh_sky About:...