In 1969, a woman returned sour eggnog to Stew Leonard Sr.
He argued. She left.
That night, Stew's wife told him:
“You didn’t listen — you were wrong.”
The next day, Stew created his company’s core rule:
🪨 Rule 1: The customer is always right.
🪨 Rule 2: If the customer is ever wrong, reread Rule 1.
He even carved it into stone — literally — at every store.
That moment turned a small dairy into a customer-service legend.
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