As the 2025 Season is winding down, I have a few thoughts for some of the up-and-coming PR people starting their journey. 1) Wipe your cell phone’s camera lens BEFORE EVERY PHOTO OR VIDEO, PLEASE. That phone is going in and out of your pocket. It needs to be cleaned. 2) Before you hit "create" on that Facebook business page, make sure that you are ready to be a business. I suggest finding a mentor to learn for a season or two before jumping in with both feet. Create a small portfolio of work BEFORE you start charging people. 3) Know what kind of company you are and promote the deliverables you specialize in. 90% of us on the short track side of things are some kinds of creative service, NOT a marketing company. Figure out what you do and present accordingly. 4) Once you have figured out what you do, find others you can work with when needed. If you are a social media creator, get a list of photographers and videographers that you can hire when you need fresh content. Having peop...