To mark Hypebeast’s 20th anniversary, we’ve teamed up with adidasoriginals for “20 Years of Street Culture in China”, a retrospective tracing how sneakers and style have evolved from the underground to the global stage. At the heart of the showcase, The Three-Stripes Archive unfolds through the TIMELESS CORRIDOR, spotlighting adidas Originals’ most defining designs and collaborations from 2005 to 2024: from the SUPERSTAR craze to the SAMBA revival. Immersive zones include the MADE FOR YOU Workshop, featuring 20 exclusive archival graphics co-designed with Hypebeast, and the SUPERSTAR Creative Studio, where visitors can step into the brand’s classic monochrome campaign. The Hypebeast 「A Conversation With」 Live Podcast also brought together designers, musicians, and creatives to explore the future of street culture in China. For the past 20 years, Hypebeast and adidas Originals have witnessed and shaped the growth of China’s street culture. Here’s to the NEXT 20, still at the forefron...