NEW REPORT: The State of Safety 🛡️ As creator content scales, more of the conversation about your brand happens beyond your channels. Insights from 1,700+ marketers across 17 industries reveal how leading brands are turning safety into growth: 🛡️ Suitability now beats follower count as the top factor in selecting creators 🛡️ 72% of enterprise brands & 76% of agencies say brand safety has grown more important YoY 🛡️ Creators produce 33x more social posts than top brand channels 🛡️ 89% of enterprises value working with creators who are low risk to their reputation The data makes one thing clear: Brand safety isn’t just a checklist—it’s data, alignment, and trust that let brands scale with confidence. Dive into the full report at the link in bio 🔗 #CreatorIQ #CreatorMarketing #Marketing