NIL isn't just about deals, it's about authenticity. 💬 Learfield's Cory Moss joined sportsbusinessjournal's Ben Portnoy to talk about how brands can connect with student-athletes' values and stories in real ways. How do you think brands can make NIL more meaningful? 👇 Link in bio for full video. #Learfield #LearfieldImpact #NIL #CollegeSports