College football is still very much in the feeling-out process of how to best capitalize on the strange, new world born from the once-forbidden concept of having to pay players. It's perhaps best reflected in the lack of consensus to this point about the best way to build out a front office equipped to handle this professionalized version of the sport. As part of its annual survey of college football coaches compensation, USA TODAY Sports also obtained contracts and 2025 salary information for Power Four conference general managers at public schools this year — or in lieu of that exact title, the staff member identified as the top front-office member at each school. The growing range in salary, structure and responsibilities revealed in these documents offer a glimpse into the resources and rapid evolution transpiring behind the scenes. More on this topic at the link in our bio. #collegefootball #generalmanager #NIL #PowerFour #frontoffice