EVERYDAY HEROISM: PARAJUMPERS AND WI HA‑JUN IN FOCUS Italian contemporary outerwear brand Parajumpers recently joined forces with actor Wi Ha‑jun to unveil a new campaign that seamlessly merges style and substance. The collaboration showcases moments of refined elegance, captured through the lens of a carefully directed creative narrative. At the heart of the visual story is the brand’s signature blend of functional design and modern sophistication. The garments worn by Wi Ha‑jun include the ‘Fire’ red bomber jacket from the Masterpiece line, exuding bold masculinity; the ‘Amak’ and ‘Amukta’ check‑pattern setups with structural black panels, emphasising clean lines and modern poise; the yellow down‑jacket ‘Wilfred’, with its garment‑dye finish for vintage depth; and the heavy ‘Blackburn’ down, designed to withstand extreme cold while remaining effortlessly stylish. The campaign’s key message is clear: outerwear that performs is just as important as outerwear that inspires. Parajumpe...