A SHADOWED DIALOGUE: REFLECTIONS ON NUYH NEW YORK SS26
As Fashion KODE SS26 drew to a close on 24 October at The Platz / COEX in Seoul, NUYH New York unveiled SHA:DOW, a menswear collection that did not shout but instead resonated with quiet force. Inspired by the concept of dual identity — the co-existence of opposing selves within a single person — the Spring Summer 2026 collection ventured into the subtle, often overlooked territory of inner conflict.
The designer’s vision, informed by the psychological tension of films like Fight Club, translated into structured silhouettes that merged sharp tailoring with softer forms. Deliberate cut-outs, metallic fastenings, and layered textures formed a visual language that oscillated between strength and fragility. The garments reflected a studied duality — where outerwear spoke of protection, yet finer detailing revealed a more vulnerable interior.
What set SHA:DOW apart was its refusal to offer easy conclusions. Instead, it invited reflec...
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