From careful sorting to that signature fire-roast — every jar starts with real Hatch chile and ends with real flavor! 🌶️✨ Taste the difference that makes every bite unforgettable. 💛 👉 Find 505SW at your local store and bring home the flavor of the Southwest! . . . #southwesteats #505Southwestern #HatchChile #FireRoasted #NewMexicoGrown #FlavorYouCanSee #BoldFlavor #SouthwestEats