How often should I be applying SPF in the winter? 🤔⁠ ⁠ The quick answer? Daily.⁠ ⁠ Winter skincare matters just as much as in the sunnier seasons. Snow can reflect up to 90% of UV rays, which means that you can be exposed to a skin-damaging dose of UV despite not “feeling it” like you do on the beach. ⁠Whether you're hitting the slopes on your snowboard or indulging in après-ski fireside festivities at the lodge, taking proper care of your winter skin is a must. ⁠ ⁠ Here's the truth: colder temps outside, warmer temps inside, and dry air everywhere can disrupt your skin’s barrier. You know the feeling... Dry, itchy, flaky skin (no thanks). It's important to drench your skin in moisture-locking, UV-blocking, #peptide rich protection all season long to maintain happy + healthy skin. ⁠ ⁠ Here are a few of our favorite winter SPFs:⁠ ❄️ For the Slopes: Time Traveler. It's a rich creme-style formula that delivers intense moisture that visibly plumps + revives dry skin. Plus, it's water + sw...