Millennials, Business Insider's Emily Stewart has yet another unfortunate piece of news about aging: The craft brewery-loving IPA guy is over.
Craft beer sales are declining. Nobody cares about how many ounces of hops are packed into the can or about the subtle notes of honey and chocolate in that stout anymore, if they ever did in the first place. The stereotypical beer hipster is now a middle-aged dad who can't be too hungover for his kids' morning soccer practice.
Beer is getting back to basics. America's favorite beer is Michelob Ultra, a pretty whatever-tasting light lager with a bit of a health-conscious halo, Stewart says.
Read more about why beer is getting dumb again at the link in our bio.
Story by Emily Stewart
(Credit: Getty Images; Tyler Le/Business Insider)
#beer #ipas #alcohol