Grab your bands here! - elitefts.com/shop/bands.html Get 10% OFF at elitefts (CODE: TABLE TALK): elitefts.com Eric Helms shares the origin story of 3D Muscle Journey (3DMJ) and the rise of natural bodybuilding coaching in the late 2000s. From the early days of bodybuilding.com forums to competing in both natural bodybuilding and raw powerlifting, Eric explains how he and his partners Alberto Núñez, Jeff Alberts, and Brad Loomis built one of the most respected teams in the fitness industry. Packed with insights on progressive overload, periodization, powerbuilding, and the evolution of online coaching, this conversation is a must-watch for anyone serious about strength training, natural bodybuilding, and evidence-based fitness. FULL PODCAST: youtu.be/QaWuTFt65YQ #NaturalBodybuilding, #Powerbuilding, #BodybuildingMotivation