Welcome to the North American launch of the new BMW iX3 — the first Neue Klasse SUV designed from the ground up with sustainability and circularity in mind. In this exclusive interview, we sit down with Nils Hesse, Vice President Sustainability at BMW, to talk about the iX3’s 42% lower CO₂ footprint, how BMW measures true lifecycle impact, and what “design for dismantling” really means. We dive into: • How BMW achieved a 42% reduction in lifecycle emissions • The use of secondary materials like recycled aluminum, plastics, and fishing nets • Battery recycling, carbon break-even points, and AI-driven sustainability data • Why the Neue Klasse platform is key to BMW’s goal of reaching net zero by 2050 • The story behind the leather-free interior that feels better than real leather Please Subscribe and help us reach 300K 👉bit.ly/bmwblog_subscribe 0:00 – BMW iX3 North American Launch 0:22 – What Makes the iX3 More Sustainable 1:16 – 42% CO₂ Reduction: How BMW Achieved It ...