CHA EUN-WOO EMBODIES WINTER CALM IN MARITHÉ FRANÇOIS GIRBAUD’S 2025 CAMPAIGN
In a mountain retreat bathed in soft winter light, Marithé François Girbaud presents its 2025 collection through the presence of Cha Eun-woo — actor, singer, and a figure known for his composed elegance.
The campaign, titled The Hours, offers a subtle portrait of seasonal dressing. Cha Eun-woo is styled in versatile winter pieces: a duck down vest over textured knitwear, a classic duffle coat with a loosely draped scarf — all curated to reflect quiet confidence and refined simplicity.
Rather than emphasising trend, the visuals suggest a slower, more thoughtful approach to winter style. The atmosphere is calm, the palette muted, and the mood deliberate.
With this campaign, Marithé François Girbaud continues to balance heritage elements with modern clarity — delivering a collection that invites reflection as much as wear. A thoughtful take on winter, designed for those who prefer substance over noise.
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