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@thegistusa
Women’s pro sports are getting a major spotlight! 🥎🏀🏐⁣ ⁣ After an incredible inaugural season, Athletes Unlimited and ESPN have announced a multi-year rights extension, strengthening ESPN’s role as the official broadcast partner for AU’s professional leagues in softball, basketball, and volleyball. 👏⁣ ⁣ Starting in 2026, ESPN will air 50+ AUSL softball games every year, including 47 regular-season matchups and the best-of-three AUSL Championship Series – plus a marquee game on ABC, marking the first time professional softball will air on broadcast TV in the U.S. 📺⁣ ⁣ The partnership also expands coverage of AU’s basketball and volleyball leagues, with all 24 games from each season airing annually on ESPN platforms. Fans will now have even more access to follow the league’s top female athletes. 👀⁣ ⁣ The announcement comes after a breakout AUSL debut season: sold-out games, over $1M in merchandise sales, 237M+ social media impressions, 450,000 new followers, and viewership up 88% a...

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  • volleyball
  • softball
  • au
  • basketball
  • ausl
  • athletesunlimited
  • auprosports