❗️Toyota shocked the luxury world at the 2025 Japan Mobility Show with the reveal of the Century Coupe Concept, a striking grand tourer that showcases the future of its new ultra-luxury brand. Toyota has announced that Century will become its own brand, positioned above Lexus and entirely separate from both Toyota and its luxury division. The move elevates the once Japan-exclusive nameplate into global Rolls-Royce and Bentley territory, focusing on craftsmanship, exclusivity, and cultural identity. For decades, the Toyota Century sedan served as Japan’s state limousine, chauffeuring emperors, prime ministers, and business titans with quiet dignity. Now, the Coupe Concept represents a bold evolution — lower, sleeker, and designed to blend elegance with performance. Its reveal signals Toyota’s ambition to compete at the absolute top of the luxury market, offering bespoke design and hand-built refinement rather than mass production. The show also featured the current Century Sedan a...