Fandom has always fueled culture — from stadiums to stages to streams. But in the creator economy, the ways fans connect to what they love are being rewritten. Artists, athletes, gamers, and streamers are no longer just performers; they’re creators building communities, movements, and new economies around their work. This session brings together leaders from Wasserman, Live Nation, and Respawn Entertainment to explore how creator-driven strategies are reshaping live music, sports, and gaming alike. Panelists will share how they balance authenticity with partnerships, unlock new monetization models, and connect with Gen Z and Gen Alpha fans who see music, sports, and gaming as core to their identity. Watch all CreatorIQ Connect 2025 sessions here: youtube.com/watch?v=yG5EK7mU8wA&list=PLopFdTZxUD9atQgb_rWmHdxuoZk0ui8GK&index=2 #CreatorIQConnect #CreatorMarketing Follow us on Social: CreatorIQ Instagram - instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https:...