Big money. Bigger pressure. With Cheyenne Frontier Days and Days of ’47 happening on the same day, Rocker Steiner's running on grit, adrenaline, and just enough Advil to chase down Keenan Hayes’ single-season earnings record. Hell on Wheels, presented by Boot Barn, on Cowboy Channel+ and YouTube, follows rodeo’s wildest star, bareback rider Rocker Steiner, as he battles for his first gold buckle. From major wins at The American Rodeo, RodeoHouston, and the Calgary Stampede to the grind of small-town arenas, every ride tests his path to history. Cameras take viewers behind the chutes and inside the legendary Steiner dynasty, where family legacy collides with Rocker’s loud, fast, unapologetic style. Cameos from Taylor Sheridan, Koe Wetzel, Midland, Post Malone, Ty Murray, and more add star power to this high-adrenaline ride into the most dangerous game on dirt. Watch Hell on Wheels, presented by Boot Barn weekly on YouTube and Cowboy Channel+ Wednesdays at 7:30 PM ET The Cowboy ...