From a family-run iced tea that refused to raise its price for over 30 years to a video game company that transformed a dying industry, we trace the journeys of bold creators who built brands that built superfan followings. 00:00:00 - Intro 00:00:19 - Arizona Iced Tea 00:13:15 - Nintendo 00:33:43 - Lego 01:00:51 - Hot Wheels & Barbie 01:13:32 - Tabasco 01:23:08 - Labubu 01:36:40 - Canada Goose 01:56:43 - TGI Fridays 02:06:19 - Credits ------------------------------------------------------ #entrepreneurs #brands #creators #innovations #bigbusiness MORE BIG BUSINESS VIDEOS: How California Produces 99% Of America’s Pistachios In A Drought youtu.be/GOPr7N6BDxA Why Billionaires Are Burying Their Wealth In Bunkers youtu.be/Y6doBVxZVAs How One Tiny Country Rivals American Farming youtu.be/diBS0VfVcbs Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: busin...