From NIL and policy changes to fan engagement and media rights, the business of college sports has never been more exciting. Learfield President & CEO Cole Gahagan sat down with sportsbusinessjournal's Abe Madkour to preview what is ahead at this year’s Intercollegiate Athletics Forum, Dec. 9–10 in Las Vegas. 🎥 Watch the clip and see why this is a can’t miss event for anyone in college sports. #Learfield #SBJIAF #CollegeSports #SportsBusiness #NIL #LasVegas