Did Lionsgate Bury the Political Thriller ‘Anniversary’ Because of Trump? Despite a $3 million marketing push, Lionsgate’s "Anniversary" opened on 800 screens and averaged just $325 per theater, grossing $259,180 over its opening weekend. “It’s hard to market a political film today," producer Nick Wechsler told TheWrap. "People are afraid of them – they don’t know how it will be received emotionally. It’s a weird time.” Read the full #WaxWord story at the link in bio. 📸 Lionsgate