An injury in Cheyenne stops Rocker Steiner in his tracks, forcing him back home to Texas for treatment. But downtime doesn’t come easy... not when you’re built to ride. Seeking treatment and hard-earned wisdom from legend JB Mauney, Rocker faces the toughest question yet: how do you slow down when the only thing you know is go?
Hell on Wheels, presented by Boot Barn, on Cowboy Channel+ and YouTube, follows rodeo’s wildest star, bareback rider Rocker Steiner, as he battles for his first gold buckle.
From major wins at The American Rodeo, RodeoHouston, and the Calgary Stampede to the grind of small-town arenas, every ride tests his path to history. Cameras take viewers behind the chutes and inside the legendary Steiner dynasty, where family legacy collides with Rocker’s loud, fast, unapologetic style.
Cameos from Taylor Sheridan, Koe Wetzel, Midland, Post Malone, Ty Murray, and more add star power to this high-adrenaline ride into the most dangerous game on dirt.
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