The creator marketing playbook is evolving — fast. In this closing panel from IRL by GRIN, two leading voices in the space unpack what it takes to succeed in 2025 and beyond. From platform shifts to cultural change, performance metrics to creative freedom, this is a candid look at the future of brand and creator partnerships. 🎙 Featuring: Scarlette Tidy – Founder, Sure Thing Co | Formerly at Fenty Beauty & Ole Henriksen Meghan Q Mai – Digital Creator Moderated by Olivia McNaughten – Head of Marketing at GRIN 📍 Recorded live at IRL by GRIN in Los Angeles. Hit subscribe for more conversations with the brightest minds in creator marketing — and drop your favorite insight in the comments 👇 #CreatorMarketing #InfluencerMarketing #GRIN #CreatorEconomy #MarketingLeadership #IRLbyGRIN #2025Marketing #DigitalTrends