On today’s episode, host Katya Allison is joined by two members of Historic Agency: Mark Miller, Co-Founder and President, and Ted Vaughn, Partner - Brand, Culture and Strategy. Mark and Ted literally wrote the book on company culture and, in their conversation, they share a few key insights into building a brand’s cultural identity: Culture has to have concrete mechanics attached to it; it can’t be abstract. Brand alignment can be more important than a traditional “healthy” culture. Don’t sacrifice good culture for the sake of keeping one high-performing employee. A successful cultural framework can turn your employees into brand ambassadors. Employees should have the same experience with a brand’s identity and culture as customers. Company culture is intrinsically connected to brand identity and should be a part of all marketing conversations within an organization. Mark Miller - Instagram Ted Vaughn - Instagram Historic Agency Historic Agency - Instagram Culture Built My Brand K...