On today’s episode, host Katya Allison is joined by Margherita Maspero, Head of Brand and Communications at Know Your Customer. Margherita is an exceptional B2B marketer, working to provide businesses with the technology needed to meet their industry regulations. For marketers in similar positions, she offers some words of advice: - Finding a voice and marketing niche is just as important for B2B marketing as it is for B2C marketing. - B2B marketing revolves more around logical reasoning than emotional decision-making. - There’s still room for differentiation in B2B marketing, even if there’s a limited number of sales arguments to be made. - Data has to be the primary driver in deciding when to let go of a particular marketing campaign. - Patience is essential. Don’t let a campaign go too early just because it doesn’t see immediate success. Margherita’s advice can help B2B marketers refine marketing efforts to find greater success. Margherita Maspero Know Your Customer Know Your C...