On today’s episode, host Katya Allison is joined by Jamie Beckland, Co-Founder and President at Contxt, to hear how marketers should approach issues of data privacy and security. With privacy being such an important topic in today’s digital environment, marketers should take note of several important points: Marketing is about building a relationship, and proper data etiquette can build strong relationships with brands and customers. Customer data is like a conversation and data harvesters should never ask for too much information at the beginning of that conversation. Privacy regulations differ from country to country and, in the case of the US, from state to state. Regulation is constantly changing, so marketers should pay careful attention to the relevant legislation surrounding data acquisition and use. Good marketing depends on good data but harvesting and using that data is a delicate dance of building customer trust. Gather information without souring customer relationships. ...