On today’s aftershow, host Katya Allison hears from Audrey Van Vark, Senior Influencer Manager at Mari + Gold, about how she manages relationships with influencers of varying sizes. In managing influencer relationships, Audrey offers several words of wisdom: A small community of dedicated micro-influencers is better than a macro-influencer who has a weak brand relationship. Strong influencer relationships will create a better long-term ROI than paid partnerships. Organic posts often create more loyal and committed customers than paid campaigns. Paid content should be the final nail that closes the deal on customers who were attracted through organic content. No one influencer can be all things to all people. They will each have strengths and weaknesses. Even the most talented social media manager needs a team behind them to perform effectively. As Audrey explains in this interview, healthy relationships are the bedrock of any successful influencer marketing campaign. Audrey Van Var...