On today’s episode, host Katya Allison is joined by Rand Fishkin, Co-Founder and CEO at SparkToro, to hear how brands can more accurately market to their target demographic. Rand offers several insights into best practices for better, targeted marketing: - Focus on targeting your audience, not just your potential buyers. - People who don’t buy your product can still amplify your brand voice to reach new buyers. - Influence isn’t always about reaching a bigger audience but about reaching the right audience. - Don’t try to market to everyone. No product is perfect for everyone. An audience that’s too broad can dilute your marketing impact. - To help find an audience, think of your product in terms of what problem it solves. - Never underestimate the value of data in shaping a targeted marketing campaign. As Rand tells it, differentiating between an audience and buyers is foundational to gaining traction with brand marketing. - Rand Fishkin - SparkToro - SparkToro - Twitter - Katya A...