On today’s Customer Spotlight, host Katya Allison is joined by Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co. In their conversation, Jess offers a few words of wisdom for smaller brands seeking to effectively leverage influencer marketing: Good relationships will lead to more authentic influencer marketing campaigns. Paid partnerships with influencers who haven’t previously tried the product are often ineffective. Flat rate partnerships may not work in the budget of a smaller brand. Brand awareness and content engagement can be more meaningful initial metrics than revenue or sales. Micro-influencers with a stronger online community can drive a better engagement ratio than macro influencers. Jess’ advice for brands with limited resources can help propel an organization’s marketing efforts into competition with some of the best marketers around. Osmo Salt Co. - Website Osmo Salt Co. - Twitter Osmo Salt Co. - Instagram Katya Allison GRIN - LinkedIn #Con...