We were on road all October - partnering with Google for an HBCU homecoming tour getting boots on the ground at some of the hottest tailgates from Hampton to Howard to NCA&T to SpelHouse. Our mission? Build a brand experience rooted in cultural relevance, innovation, and community. We developed the visual identity, messaging, and on-campus activations that brought Google into the conversation in an authentic way. The major hit? Custom school patches (created using Google’s new “Whisk” tool) that let students and alumni personalize fanny packs and rep their school pride. The result? Google’s Legacy Lab; This work represents what happens when strategy, culture, and creativity come together on the ground. #HBCUmade