📍Birmingham, Alabama Last week, our activation team transformed the Sheraton Downtown Birmingham and BJCC for the 2025 American Conference Basketball Media Days. Each team got hand-painted basketballs and school-specific neon signs to customize the backdrop.  Our team designed a central hub for local media, beat reporters, Talia Goodman with @On3, and members of @TheFieldof68 for live broadcasts. Here’s to another great season of American basketball!   #LetsRally