From Pit Lanes to PBR 🏁🐂 USF Sport Management alum and Advisory Board member Mario Hirose ’03 found his career in sports after realizing biology labs weren’t for him. After nearly two decades in motorsports and combat sports, he now serves as Director of Live Event Marketing at Professional Bull Riders (PBR), blending market strategy and data-driven pricing to fill seats and bring fans closer to the action. 💬 “The payoff knowing that my hard work is going to lead to a sold-out arena, that’s what drives me.” Read more about Mario’s journey 👉 [link in bio] #weareusfsm💚💛 #universityofsanfrancisco #usfcaoc #SportsBiz #SportsMarketing #AlumniSpotlight #CareerInSports #BayAreaUnite