Whether you’re a college athlete, a high-performing professional, or just someone chasing big goals, performance always comes with a price. Rob Wilson explains why the more goals you stack (“and, and, and…”), the more expensive it gets — and why you need a cost mitigation strategy to avoid burnout and stay durable. ✨ What You’ll Learn: 💤 Why sleep is the foundation of performance ⚙️ How to identify the real problem before solving it 💪 The hidden costs of pushing your limits 🧠 What a “cost mitigation strategy” is and why you need one 🔥 How to sustain high performance without burning out ▶️ Watch the full episode here: youtu.be/zGcg0kS_wII #RobWilson #PerformanceMindset #HighPerformance #BurnoutPrevention #SleepRecovery #Resilience #DurableHealth #CostOfSuccess #TheReadyState