The artbasel and UBS Survey of Global Collecting 2025 by Arts Economics reveals that engagement with art remains strong - driven especially by female and next-generation collectors. In 2024, women’s average spending on art and antiques was 46% higher than men, with many championing female artists and emerging voices. Millennial and Gen Z collectors are also diversifying the landscape, collecting across digital art, design, and lifestyle categories, and engaging through more channels than ever before. As wealth and influence shift across generations, these collectors are forging a more diverse and dynamic art ecosystem. UBSGlobalArt #shareUBS #UBSArt #ArtBasel