5 things every basketball fan should know about NIL this season: 1️⃣ Colleges can now pay athletes directly for the first time. Each has a $20.5M annual cap across all sports. 2️⃣ High-major (Power 4) athletic departments are near the full $20.5M in total athlete compensation. Mid-major (Group of 6) programs operate closer to $4.3M. 3️⃣ Most of that pool goes to football. High-major MBB budgets ≈ $3M Mid-major MBB ≈ $600K High-major WBB ≈ $1M Mid-major WBB ≈ $200K 4️⃣ Basketball-first schools — like those in the Big East — have a major advantage. Without football, they can direct up to 4–5x more toward hoops than Power programs. 5️⃣ The top players are cashing in: Men’s basketball stars can earn $2M+ per year Women’s basketball stars can earn $500K+ per year Follow me to learn more about the business of NIL and college sports. Check out my book NIL 101: The House Settlement in the link in bio — use code IG40 for 40% off. #NIL #CollegeBasketball #SportsBusiness #CollegeSports #N...