At the 2025 Tokyo Motor Show, BMWBLOG’s Horatiu Boeriu sits down with BMW M CEO Frank van Meel to discuss the BMW M2 CS, the explosive global demand for M Touring models, and the next chapter in BMW M’s electrified future. Frank reveals why the M2 CS is one of the most anticipated M cars ever — a rear-wheel-drive, track-focused machine producing up to 530 horsepower — and explains how BMW M plans to preserve emotion, engagement, and “the Heart of Joy” in the electric era. This in-depth interview covers everything from the end of Competition badging to the evolution of M’s performance philosophy as the brand transitions toward Neue Klasse architecture and four-motor electric M prototypes. 0:00 – Intro: Tokyo Motor Show 2025 and M2 CS reveal 0:20 – Customer reaction to the M2 CS debut 0:55 – Japan’s love for small M cars and urban performance 1:30 – Rear-wheel-drive M2 CS vs all-wheel-drive M4 CS 3:00 – M2 CS track setup: Cup 2 R tires and handling insights 5:45 – Which market buys t...