How do you translate the world’s most iconic toy into a global headquarters? wearebdg anchored lego’s new 157,000-square-foot Boston Hub on the core concept of “clutch power”—the way bricks interlock to hold a creation together, yet allow for infinite new iterations. The result is a workplace that is both sophisticated and joyfully inventive, where every floor is a destination and a colorful journey. Design details, from the custom millwork to the circular motifs and acoustic applications, subtly weave in the LEGO identity. This project proves that play is a strategic element of design, unlocking potential and energy in the modern professional setting. We love seeing how solutions from NeoCon exhibitors were integrated to bring this vibrant, human-centric vision to life! Photo credit: Eric Laignel #BDGArchitecture #LEGO #interiors