Jason McMurdie, SVP of IT at iFit, took the stage at the Apsara Conference 2025 for a fireside chat on the transformative intersection of technology and wellbeing. He highlighted how iFit is harnessing Alibaba Cloud’s advanced AI and media solutions to craft deeply personalized fitness experiences, from translating trainer-led sessions into multiple languages to creating digital twins of trainers that address users by name and deliver tailored motivation. He also shared how iFit’s partnership with Alibaba Cloud is driving its expansion into China, powered by SAP integration on Alibaba Cloud, Alipay-enabled subscription models, and AI-driven real-time content localization. #Apsara2025 #AlibabaCloud #AIInnovation #DigitalTransformation #iFit #ConnectedFitness #AILeadership #CloudComputing