For some diehard Starbucks fans, a $7 latte isn't enough of a splurge — they're ready to spend hundreds of dollars on the collectible holiday cup it comes in. Starbucks' Glass Bearista Cold Cup, which launched and quickly sold out on Thursday at an original price point of $29.95, has evolved from festive holiday merch into an investment item, fueling a resale market usually reserved for designer sneakers and rare toys. Shortly after launch, eBay was flooded with listings for the beanie-wearing Bearista, with some cups listed with "Buy It Now" prices of up to $50,000. While it doesn't appear that any have sold for such an exorbitant price, auction listings reviewed by Business Insider have racked up bids upward of $285 (plus shipping). Read more about the hot resale market for Bearista cups at the link in our bio. Story by Katherine Tangalakis-Lippert (Credit: Starbucks; eBay) #bearista #starbucks #coffee