The NIL era isn’t slowing down, it’s evolving. Being an NIL GM or Director is quickly becoming one of the most important and in-demand roles in college sports. The programs winning in this space aren’t just recruiting talent, they’re building brands. If your university isn’t adapting with the right team behind you — handling revenue share, collectives, salary caps, marketing, brand partnerships, and social media strategy — you’re already behind. At Raymond Representation, we live at the intersection of business, branding, and the athlete. This isn’t just NIL, it’s the future of college sports. #NIL #CollegeSports #RaymondRepresentation #AthleteBranding #SportsBusiness