At the FemaleQuotient AI Summit, Sparks’ SVP of Business Strategy & Growth, Erica Spoor, joined leaders from UnderArmour, HUMAN Security, and alexanderwangny to discuss how AI is reshaping the consumer journey. In the session, “The AI-Powered Consumer: Navigating New Behaviors and Expectations,” Erica shared how experiential marketing can help brands anticipate needs, foster trust, and stay ahead of evolving consumer expectations. The conversation underscored the importance of designing with empathy and intelligence in a rapidly shifting landscape. #AISummit #FemaleQuotient #ExperientialMarketing