Since 2021, college athletes have been able to profit from their Name, Image and Likeness (NIL). At Central Michigan, it's opening doors on and off the field. From brand deals and community partnerships to compliance education and charitable giving, CMU’s NIL program empowers student-athletes to build their personal brands. ⁠ ⁠ Name, Image and Likeness isn’t just changing the economics of college sports; it’s reshaping how athletes define themselves. At Central Michigan, it’s about empowerment, education and community connection.⁠ ⁠ This is a developing story.⁠ ⁠ ✍️Sydney Neal 📸Zoey Lawrence⁠ ⁠ #lifeatcentral #cmunil #cmusports