Just a little bit of a hustle work. - BRIEF - The project was redesign and rebrand the latest version of the AFL Evolution 2 video game, with aim to elevate the packaging and other visual touch points to a level where it would compete with such sporting titles as NFL Madden, NBA 2K and FIFA even if the gameplay does not. - SOLUTION - The use of four different cover athletes not only pushed me to create a cover that reflected the cover athletes on-field personality and standing within the sports history but was an attempt to also broaden customers likelihood of purchasing the game in a cheap manner (coverslips). As AFL has a very "tribal" following, using players from varying states, achievements and positions within the sport would broaden that appeal. #afl #brisbanelions #richmondtigers #carltonblues #fremantledockers #ps4 #graphicdesign #aflevolution2 #redesign #rebrand #wickedwitch #trublu