Texas Tech didn’t just hire a coach — they hired a culture shock. In this episode, Trey Wingo sits down with Red Raiders head coach Joey McGuire to break down exactly how Texas Tech rebuilt its identity, reshaped its recruiting strategy, and positioned itself to become a real contender in the new Big 12. This is one of the most honest and detailed conversations you’ll hear anywhere about the state of college football today. Joey explains how he rebuilt the locker room from day one, the values he demands from his players, and why Texas Tech has become a destination program for competitors who want to play hard, develop, and win. Joey walks through how Texas high school football shaped his entire philosophy, how those relationships transformed Texas Tech’s recruiting pipeline, and why the Red Raiders focus on identifying the right fits rather than chasing stars. Trey and Joey dive deep into how the transfer portal and NIL have changed roster construction, how Texas Tech approaches NIL d...