College sports fans are driving the Automotive category forward. 🚗🔥 New data from the Fanbase Fan Report shows that they are more likely to be in the market for a new or pre-owned vehicle and are more likely to spend more on auto parts, repairs, and services. The Automotive Spotlight also highlights how the Saint Louis Area Lexus Dealers used insights from Learfield Fanbase™ to reach more than 314,000 Billikens fans with targeted and authentic messaging. 💡💙 See the full report and explore insights only available from Learfield Fanbase™ at the link in bio. #SportsMarketing #CollegeSports #Sponsorship #Fanbase #AutomotiveMarketing #Learfield