Recently, my client signed a large contract with someone who saw one of her LinkedIn posts. They had never met, nor spoken, but he saw her content because someone within his network had commented on it. Her content resonated with him to the point that he sent an email to learn more about her services. THIS IS HUGE, and the whole point of including social media in your business strategy, BUT I would have never known about it had he not told her… and then she told me. It just goes to show that the “social” aspect of social media is still important! The more you engage with other’s content, the more likely others are to engage with your content. This allows you to reach people who may not have found you and your business otherwise. We advise all clients to ask their prospective clients how they heard about their business. With that knowledge, our team is able to understand where to maximize our efforts. This, my friends, is the power of engagement. Not sure where to start? @fear...