. Lonsdale lonsdaledesign - L'atelier Alpine, a New Generation Flagship Designed by Lonsdale . Combining motorsports, lifestyle, and design, Alpine’s recently opened flagship in the heart of Paris represents the next step in the automotive brand’s repositioning as a more accessible, premium, and cultural brand. Designed by international brand and design agency Lonsdale, L’Atelier Alpine is a 650m² / 7000ft² space spread over three levels. It offers a total immersion in Alpine’s universe for a broad audience, including discerning enthusiasts, motorsport fans, customers and curious passersby. . #branding #brandidentity #branddesign #visualidentity #photography #architecturaldesign #signage #spatialdesign #worldbranddesign #worldbranddesignsociety