ATEEZ APPOINTED AS NEW AMBASSADORS FOR THE SHILLA DUTY FREE — SHIFTING FOCUS TO GLOBAL STYLING South Korea’s travel retail giant The Shilla Duty Free announced on 12 November 2025 that it has chosen K‑pop powerhouse ATEEZ as its latest promotional model. The move aligns with the retailer’s strategy to appeal directly to younger, internationally minded consumers passionate about K‑culture. Since their debut in 2018, ATEEZ have emerged as a global force. Consistently charting on Billboard’s World Albums, they have built a vast international fanbase and brand relevance beyond music. The partnership promises a refined visual campaign, special travel retail promotions and a clear generational hand‑off from older celebrity endorsers to this dynamic Y‑generation group. EDITOR’S NOTE: This collaboration is more than a celebrity endorsement; it reflects how K‑pop’s cultural influence continues to reshape the luxury and retail landscape. In choosing ATEEZ, The Shilla Duty Free isn’t followi...