I finally got word back from the City of Piqua — they’re not pursuing any further rebrand efforts at this time. I can’t say I’m surprised, but I do wish I would’ve had the chance to present these concepts. Before getting into the designs, here’s why everything is shown in black and white — it’s important to see a logo for what it is. Color can influence how someone feels about a design, so by removing it, you’re forced to focus on the structure, balance, and storytelling within the mark itself. If a logo works in black and white, it’ll work anywhere. After about 50 iterations, I narrowed it down to these six. During my research — and keeping Piqua’s own brand story in mind — I knew we needed to take a direction that showcased the outdoors, since Piqua wants to be known as an outdoor city. When you look at Piqua’s history (as the city should have, too), two elements consistently stand out: • The canal system, which played a huge role in shaping Piqua’s early identity. • The Piqua ...